“Understanding what’s behind how I behave with money has been incredibly powerful in helping me achieve my financial goals in a way that actually works for me”
The mystery behind how you behave with money, solved
Nooli’s money personality quiz reveals your Finotype®. It’s the only in-depth money behaviour profile in the world that identifies your money motivations. It explains your instinctive money behaviours and gives you a fresh start towards a richer life.
Whether you tend to save, spend, or roll the dice with your money, financial decisions are usually intuitive.
Your sleep quality, mood, relationships, careers, and stress levels all have a bearing on your money choices. But your core money beliefs, the ones that guide you through the big life events, were likely formed in childhood.
You have a ‘gut feeling’ about what’s right for you, and you follow it.
That means decoding your money psychology, and making changes for the better, was complex, if not impossible - until now.
The science behind your Finotype®
Your Finotype® money personality is based on an independent study of money attitudes and preferences.
In 2022, Nooli commissioned a Chartered Psychologist, a leading expert in the psychometric test design field, to develop a framework for mental capacities and processes around money personalities. It was a world first.
The study revealed six financial personality traits. The six traits, which each of us possess to various degrees, are revealed through 25 simple questions. Each question investigates a particular trait, and places each answer on the Finotype® money personality spectrum.
Mirroring Carl Jung’s theory of psychological types, the Myers-Briggs Type Indicator, and many other widely-accepted theories of personality assessment, the Finotype® money personality quiz measures correlations between the traits.
The specific combination of traits maps you to one of the 16 Finotype® money personalities.
Your money personality profile is your theoretical ‘why’, helping you to understand the reasons behind your money thoughts, feelings and actions.
95% are happy with their Finotype® result[1]
The 16 Finotype® money personalities
Your Finotype® is one of 16 possible money personalities, representing combinations of six traits defined by Nooli’s study.
Split into six core money streams, the Finotype® describes your relationship with spending, saving, giving, taking risks, earning and your money mind.
Each personality takes on an avatar from the animal kingdom.
The simple interpretation of complex theory makes it easy to identify your money habits, and enable proactive and positive change, creating a path to your richer life.
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Deer
Generous, cautious and careful, you don’t give up easily
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Squirrel
Bright and agile, every move is backed by thousands of tiny thoughtful choices
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Golden retriever
Focused and adaptable, with limitless energy for learning
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Giraffe
Organised and clever, valuing everyday routines
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Owl
Resourceful, savvy, adventurous, proactive and hard working
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Otter
Resourceful, savvy, adventurous, proactive and hard working
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Dolphin
Living in the moment, with a laid-back, stress free approach to things
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Leopard
Proud, intelligent, resourceful, and adaptable
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Lemur
Confident, proactive and sociable
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Cat
Clever, gloriously proactive, with a considered and relaxed attitude to life
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Hare
Smart, savvy, agile, and highly adaptable
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Swan
Calm, laid back and naturally cautious, usually feeling at ease about money
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Bee
Diligent, methodical and adaptable, flexibility and focus take you a long way
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Bluebird
Inquisitive, adventurous and determined, you enjoy exploring
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Bear
Reward-seeking, adventurous spirit, with an alert, yet relaxed approach to life
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Antelope
Alert, cautious and hard working, if there’s a job to be done, you’re on it
Deer
Generous, cautious and careful, you don’t give up easily
Squirrel
Bright and agile, every move is backed by thousands of tiny thoughtful choices
Golden retriever
Focused and adaptable, with limitless energy for learning
Giraffe
Organised and clever, valuing everyday routines
Owl
Resourceful, savvy, adventurous, proactive and hard working
Otter
Hard working, eager to learn and adventurous
Dolphin
Living in the moment, with a laid-back, stress free approach to things
Leopard
Proud, intelligent, resourceful, and adaptable
Lemur
Confident, proactive and sociable
Cat
Clever, gloriously proactive, with a considered and relaxed attitude to life
Hare
Smart, savvy, agile, and highly adaptable
Swan
Calm, laid back and naturally cautious, usually feeling at ease about money
Bee
Diligent, methodical and adaptable, flexibility and focus take you a long way
Bluebird
Inquisitive, adventurous and determined, you enjoy exploring
Bear
Reward-seeking, adventurous spirit, with an alert, yet relaxed approach to life
Antelope
Alert, cautious and hard working, if there’s a job to be done, you’re on it
How to find your Finotype® in Nooli
Your Finotype® money personality is exclusively available in Nooli, a financial wellbeing app designed to build your richer life.
The really clever part of Nooli is its personalisation, which all begins with the Finotype® money personality quiz.
In 25 questions, it measures your money traits, and builds an action plan around your money preferences, beliefs and habits, to help you achieve any goal and live a richer life.
As you work through your plan, you’ll gain heightened self awareness, noticing patterns in your money values and intuitive thoughts. It gives you a greater sense of control over your future, strengthening your logical reasoning.
You’ll discover techniques that make your money goals possible now, and achievable for the rest of your life.
[1] The Finotype® money personality quiz was screened by 148 test participants in 2022/23 to gauge accuracy and satisfaction. Of 18 Finotype® testers in January 2022, 95% were happy with their Finotype® result.
